What is Facebook Power Editor?
Facebook Power Editor is a very powerful tool for any Facebook marketer .
Power Editor is an advanced tool that helps businesses efficiently manage multiple campaigns and ads on Facebook. You can create, edit, manage and optimize ads and campaigns in bulk across a large number of different ad accounts.
Reference: Facebook Help Centre
Power Editor – It’s optimized for Chrome, so avoid using it in other browsers.
To access Power Editor, you’ll need to go to Business.Facebook.com
Don’t fret. The Power Editor actually is going to make your life a whole lot easier once you get comfortable using it.
Let’s start with an overview of the most important sections in the Power Editor:
1. Download Campaigns and Upload Changes
√ make a habit of hitting Download to Power Editor every time you open the tool and Upload Changes when you finish working.
√ If you forget to download your data before working in the Power Editor or you forget to upload it after you’ve finished, you stand to lose important information and possibly a lot of new work.
2. Left Pane
√ The left pane lets you filter the data displayed to the right according to your campaigns, ad sets, and tags.
If you are not willing to risk the unusual, you will have to settle for the ordinary. ~Jim Rohn