Marketing automation refers to software platforms designed to automate repetitive tasks. Refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.
Digital marketing automation has its roots in email marketing. So how do we define it?
Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing. Implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. And it will help you reach your goals faster.